ART DIRECTOR
Front Runner Outfitters / 2017 – Present
Working closely with the marketing executive team, including the Chief Marketing Officer, Marketing Director, and Creative Director, I help create and execute the creative vision for Front Runner Outfitters.
Within this role I:
- Create and/or manage digital advertising assets, social media assets, print assets, templates for international email campaigns, and more.
- Manage a global team of regional designers and manage the brand assets across multiple territories including Germany, France, South Africa, and Australia.
- Work with a variety of photographer collaborators and influencers to ensure brand guidelines are adhered to and assets are collected.
- Maintain a sophisticated digital asset management system to organize global asset channel distribution.
- Execute seasonal website graphic updates including hero homepage images and product pages, among others.
- Help manage an extensive list of content affiliates and all affiliate assets
- Distribute image assets to specific marketing channels to ensure fresh content and brand assets are correctly positioned and maximized.
- Manage daily global design initiatives through
creation of assets and communicate feedback per region.
DIGITAL MARKETING & ECOMMERCE MANAGER
Evolutions Footwear / 2015 – 2017
Lead a creative team to build brand identities for BED|STÜ, Oak Tree Farms, and ROAN. With each brand having a unique demographic audience, marketing to each brand’s niche is essential. I create a variety of product packaging as well as print and digital marketing assets. Everything from magazine ads and direct mailers for local brand awareness for our brick & mortar stores to social ads, retargeting, affiliate partners, blogging, and advanced email strategies directing traffic to our ecomm stores. I am one of many product and lifestyle photographers on staff. It is my job to set up photoshoots for seasonal lookbooks from concept to completion. I edit all imagery and create layouts for digital and print lookbooks as well as approve all press checks for final production. I assist in managing our ecomm stores by setting and maintaining imagery standards, updating home page content weekly, push new products and assign categories and attributes.
ACHIEVEMENTS:
Manage email marketing A-Z with user growth rate and revenue growth YOY.
Managed A-Z Facebook/Instagram conversion ad campaigns
Created unique niche branding for 4 distinct brands
WEB & GRAPHIC DESIGNER
Mustang Marketing / 2014 – 2015
Worked as part of a team to provide various marketing materials to a wide range of clients. From international enterprise level companies to doing pro bono work for local educational districts, We provided web design & development, print promotional materials, blog design & maintenance, SEO, branding, social media campaigns, grass root campaigns and everything in between.
ACHIEVEMENTS:
Created an award winning logo
Was project lead on Jafra’s internal branding guidelines
Learned healthy team dynamics
GRAPHIC DESIGNER
Red Rhino Creative / 2012 – 2014
Worked as an independent contractor both in house and remotely to create email campaigns, digital marketing assets, billboard ads, and social media ads for primarily the automotive industry.
ACHIEVEMENTS:
Managed production design for multiple clients
Learned to build Email from the ground up using HTML
Worked on my first large format billboard design files