Front Runner Outfitters / 2017 – Present
Working closely with the marketing executive team, including the Chief Marketing Officer, Marketing Director, and Creative Director, I help create and execute the creative vision for Front Runner Outfitters.
Within this role I:
- Create and/or manage digital advertising assets, social media assets, print assets, templates for international email campaigns, and more.
- Manage a global team of regional designers and manage the brand assets across multiple territories including Germany, France, South Africa, and Australia.
- Work with a variety of photographer collaborators and influencers to ensure brand guidelines are adhered to and assets are collected.
- Maintain a sophisticated digital asset management system to organize global asset channel distribution.
- Execute seasonal website graphic updates including hero homepage images and product pages, among others.
- Help manage an extensive list of content affiliates and all affiliate assets
- Distribute image assets to specific marketing channels to ensure fresh content and brand assets are correctly positioned and maximized.
- Manage daily global design initiatives through
creationof assets and communicate feedback per region.
DIGITAL MARKETING &
Evolutions Footwear / 2015 – 2017
Lead a creative team to build brand identities for BED|STÜ, Oak Tree Farms, and ROAN. With each brand having a unique demographic audience, marketing to each brand’s niche is essential. I create a variety of product packaging as well as print and digital marketing assets. Everything from magazine ads and direct mailers for local brand awareness for our brick & mortar stores to social ads, retargeting, affiliate partners, blogging, and advanced email strategies directing traffic to our ecomm stores. I am one of many product and lifestyle photographers on staff. It is my job to set up photoshoots for seasonal lookbooks from concept to completion. I edit all imagery and create layouts for digital and print lookbooks as well as approve all press checks for final production. I assist in managing our ecomm stores by setting and maintaining imagery standards, updating home page content weekly, push new products and assign categories and attributes.
Manage email marketing A-Z with user growth rate and revenue growth YOY.
Managed A-Z Facebook/Instagram conversion ad campaigns
Created unique niche branding for 4 distinct brands
WEB & GRAPHIC DESIGNER
Mustang Marketing / 2014 – 2015
Worked as part of a team to provide various marketing materials to a wide range of clients. From international enterprise level companies to doing pro bono work for local educational districts, We provided web design & development, print promotional materials, blog design & maintenance, SEO, branding, social media campaigns, grass root campaigns and everything in between.
Created an award winning logo
Was project lead on Jafra’s internal branding guidelines
Learned healthy team dynamics
Red Rhino Creative / 2012 – 2014
Worked as an independent contractor both in house and remotely to create email campaigns, digital marketing assets, billboard ads, and social media ads for primarily the automotive industry.
Managed production design for multiple clients
Learned to build Email from the ground up using HTML
Worked on my first large format billboard design files